Marketing orientation, strategic orientation and their synergistic impact on business performance : a case of SMEs in emerging context (India)
Year of publication: |
2015
|
---|---|
Authors: | Chahal, Hardeep ; Dangwal, Ramesh Chandra ; Raina, Swati |
Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 18.2016, 1, p. 27-52
|
Subject: | Business performance | Employee performance | Strategic orientation | Entrepreneurial qualification | Marketing orientation | KMU | SME | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Indien | India | Unternehmensgründung | Business start-up |
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