Marketing plans : how to prepare them, how to use them
Year of publication: |
2007 ; 6. ed.
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Authors: | McDonald, Malcolm |
Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
Subject: | Marketing | Strategische Planung | Ratgeber |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing plans : how to prepare them, how to use them
McDonald, Malcolm, (2002)
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Fifield, Paul, (2008)
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Market th!s : an effective 90-day marketing tool
Prescott-Willis, Sherry, (2009)
- More ...
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Market segmentation : a step-by-step approach to creating profitable market segments
McDonald, Malcolm, (1995)
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Excellent selling can seriously damage a company's health
McDonald, Malcolm, (1991)
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Viewpoint – a big opportunity for interactive marketing post-COVID-19
McDonald, Malcolm, (2021)
- More ...