Marketing practices of rural micro and small businesses in Ghana the role of public policy
Year of publication: |
March 2018
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Authors: | Blankson, Charles ; Cowan, Kirsten ; Darley, William K. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 38.2018, 1, p. 29-56
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Subject: | marketing practices | rural micro and small businesses | public policy | macromarketing | subsistence marketplaces | qualitative research | Ghana | KMU | SME | Marketing | Mikrofinanzierung | Microfinance |
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