Marketing-Prognosemodelle : quantitative Grundlagen des Marketing
H. Meffert; H. Steffenhagen
| Year of publication: |
1977
|
|---|---|
| Authors: | Meffert, Heribert ; Steffenhagen, Hartwig |
| Publisher: |
Stuttgart : Poeschel |
| Subject: | Marktforschung | Marketing | Prognosemodell | Modell |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XVI, 298 S. graph. Darst. 28 Tab. 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 277 - 288 |
| ISBN: | 3-7910-0187-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000049291