Marketing research
David A. Aaker; George S. Day
| Year of publication: |
1990 ; 4. ed
|
|---|---|
| Authors: | Aaker, David A. |
| Other Persons: | Day, George S. (contributor) |
| Publisher: |
New York, NY [u.a.] : Wiley |
| Subject: | Marktforschung | Market research | Theorie | Theory | USA | United States | Betriebswirtschaftslehre | Business economics | Marketingforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | Getr. Zählung Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Previous ed.: 1986 |
| ISBN: | 0-471-61351-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000792522