Marketing simulation games : student and lecturer perspectives
Year of publication: |
2010
|
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Authors: | Vos, Lynn ; Brennan, Ross |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 28.2010, 7, p. 882-897
|
Subject: | Betriebswirtschaftsstudium | Graduate business education | Marketing | Didaktik | Didactics | Planspiel | Business game | Videogerät | Home video product | Studierende | Students | Großbritannien | United Kingdom |
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