Marketing theory : a student text
edited by Michael J. Baker & Michael Saren
| Year of publication: |
2016 ; 3rd edition
|
|---|---|
| Other Persons: | Baker, Michael John (ed.) ; Saren, Michael (ed.) |
| Publisher: |
Los Angeles : SAGE |
| Subject: | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | xix, 520 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 21 Beiträge Literaturangaben |
| ISBN: | 978-1-4739-0400-2 ; 978-1-4739-0401-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011553803