Marktforschungs-Praxis : Konzepte, Methoden, Erfahrungen
Stephan Broda
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Broda, Stephan |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marktforschung | Market research | Benchmarking | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | 202 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Übersichtsarbeit ; Systematic review |
| Language: | German |
| Notes: | Literaturverz. S. [195] - 199 ca. EUR 35.90 |
| ISBN: | 3-8349-0389-2 ; 978-3-8349-0389-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003344270