Measuring indicators for marketing effectiveness in Czech companies
Year of publication: |
2015
|
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Authors: | Milichovsky, Frantisek |
Published in: |
Revista de Métodos Cuantitativos para la Economía y la Empresa. - Sevilla : Universidad Pablo de Olavide, ISSN 1886-516X. - Vol. 20.2015, p. 3-24
|
Publisher: |
Sevilla : Universidad Pablo de Olavide |
Subject: | marketing effectiveness | performance | financial indicators | non-financial indicators | engineering |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 849534585 [GVK] hdl:10419/174226 [Handle] |
Classification: | L21 - Business Objectives of the Firm ; L25 - Firm Size and Performance ; M21 - Business Economics ; M31 - Marketing |
Source: |
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Measuring indicators for marketing effectiveness in Czech companies
Milichovsky, Frantisek, (2015)
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Couderc, J.P., (2006)
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WAYS OF MEASURING THE COMPANY PERFORMANCE
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Measuring indicators for marketing effectiveness in Czech companies
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