Measuring the lifetime value of a customer in the consumer packaged goods industry
Year of publication: |
December 2016
|
---|---|
Authors: | Sunder, Sarang ; Kumar, V. ; Zhao, Yi |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 6, p. 901-921
|
Subject: | customer relationship management | Bayesian estimation | consumer packaged goods | multiple discreteness | customer lifetime value | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour |
-
Creating enduring customer value
Kumar, V., (2016)
-
Tarasi, Crina O., (2013)
-
Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael, (2017)
- More ...
-
Who’s your most valuable salesperson?
Kumar, V., (2015)
-
Wer ist Ihr wertvollster Verkäufer?
Kumar, V., (2015)
-
Sunder, Sarang, (2017)
- More ...