Media and Convergence Management

Online-Ressource (XXV, 376 p. 49 illus, digital)

Description based upon print version of record

Contents; Author's information; 1: Introduction; References; Part I: Convergence and Strategic Management; 2: Business Modelling and Convergence; 2.1 Introduction: A Morning with Convergence; 2.1.1 Convergence of Device or Product; 2.1.2 Convergence of Industry; 2.2 Convergence: Back to the Future; 2.3 Convergence Today: New Technologies, New Thinking, New Business Models; 2.4 Business Models: Convergence of Technology, Stakeholders and Value Creation; 2.4.1 Business Model: Research Overview; 2.4.2 Business Model Research: Conceptualising the Field; 2.4.3 Business Model Components

2.5 Convergence: Which Business Model?2.5.1 The Tale of Two Models: Complementarity vs. Lock-in; 2.5.2 Conclusion: A Word of Advice; Self-assessment Questions; Food for Thought; References; 3: Managing the Convergence of Industries: Archetypes for Successful Business Models; 3.1 Introduction; 3.2 The Challenge: Rethinking the Long-Term Perspective; 3.3 Changes in the Business Model as a Success Factor; 3.4 Brokering Between Industries: Capturing Convergence in Its Core; 3.5 Opening up the Ecosystem: Letting the Business Model Interact with the Alien Industry

3.6 Attacking Head-On: Rescuing Business Through Early-Mover Advantage3.7 Finding the Most Suitable Archetype for Your Firm; 3.7.1 Compatibility of the Business Model; 3.7.2 Structuring the Decision; Exam Questions; Reflexive Questions; References; 4: The Internet and the Value Chains of the Media Industry; 4.1 Background; 4.1.1 Conceptual Background: Organizational View on Value Creation Structures; 4.1.2 Technological Background: Two Generations of Internet; 4.2 Trend 1: The Integration of Consumers in the Value Creation; 4.2.1 Value Chain Stage 1: Content Creation

4.2.2 Value Chain Stage 2: Bundling of Content4.2.3 Value Chain Stage 3: Distribution of Content; 4.3 Trend 2: Four New Types of Gatekeepers on the Internet; 4.3.1 Gatekeeper Type A: Interface to Consumers; 4.3.2 Gatekeeper Type B: Transmission Networks; 4.3.3 Gatekeeper Type C: Industry Platforms; 4.3.4 Gatekeeper Type D: Navigation Hubs; 4.4 Trend 3: The Changing Role of Intermediaries; Exercises; Reflexive Questions; References; 5: Media Convergence and Convergence Strategies in Human Resource Management; 5.1 The Topic: What Are We Talking About?

5.1.1 Starting Point: HRM as Media Management5.1.2 Current Challenge: How to Survive in the Media Jungle?; 5.1.3 Logical Consequence: The Search for Convergence; 5.1.4 Specific Focus: Thinking About Media Convergence in HRM; 5.1.4.1 As a Relevant Object; 5.1.4.2 As an Existing Reality; 5.1.4.3 As a Formulated Strategy; 5.1.5 Heuristic Framework: The CUBE Formula; 5.2 Analysis: Applying the Heuristic Framework; 5.2.1 Content as Unloved King (``Producing´´); 5.2.1.1 Objects: What Do We Find in Which Media?; 5.2.1.2 Convergence: Where Content Becomes Similar

5.2.1.3 Strategy: Content Convergence: Not Always a Good Idea

10.1007/978-3-642-36163-0 [DOI]

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