Meme marketing : how can marketers drive better engagement using viral memes?
Year of publication: |
2022
|
---|---|
Authors: | Malodia, Suresh ; Dhir, Amandeep ; Bilgihan, Anil ; Sinha, Pranao ; Tikoo, Tanishka |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 9, p. 1775-1801
|
Subject: | engagement | meme marketing | memes | memetic | virality |
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