Menu engineering re-engineered : accounting for menu item substitutes in pricing and menu placement decisions
Year of publication: |
2020
|
---|---|
Authors: | Noone, Breffni M. ; Cachia, Guillaume |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 87.2020, p. 1-12
|
Subject: | Pricing | Cross-price elasticity | Menu engineering | Menu placement | Own-price elasticity | Preiselastizität | Price elasticity | Preismanagement | Pricing strategy |
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