Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Year of publication: |
2024
|
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Authors: | Han, Jiseon ; Balabanis, George |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 2, p. 394-426
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Subject: | social media influencers | meta-analysis | congruity theory | parasocial interaction theory | persuasion knowledge model | source credibility theory | two-step flow model | Social Web | Social web | Meta-Analyse | Meta-analysis |
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