Micro-marketing healthier choices : effects of personalized ordering suggestions on restaurant purchases
Year of publication: |
2015
|
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Authors: | Bedard, Kelly ; Kuhn, Peter Joseph |
Published in: |
Journal of health economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6296, ZDB-ID 625797-5. - Vol. 39.2015, p. 106-122
|
Subject: | Restaurant | Fast food | Marketing | Obesity | Calories | Fat | Gastronomie | Restaurant industry | Ernährungsverhalten | Eating habit | Körpergewicht | Body weight | Gesundheitsrisiko | Health risk | Konsumentenverhalten | Consumer behaviour | Fast Food | Schnellgastronomie | Fast-food industry |
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