"Migrants are splendid types" : the "beautiful balts" megamarketing campaign to boost the reception of displaced persons in Australia after World War II
Year of publication: |
December 2018
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Authors: | Krisjanous, Jayne ; Kadirov, Djavlonbek |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 38.2018, 4, p. 425-440
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Subject: | macromarketing | marketing systems | Beautiful Balts | displaced persons | closed systems | megamarketing | historical research in macromarketing | framing process | demystification | Marketing | Australien | Australia | Marketingtheorie | Marketing theory |
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