Extent: | Online-Ressource (XI, 115 p, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index at the end of each chapters ForewordPreface -- Marketing Strategies for Reaching Minority Markets -- Redefining Ethnic Market Segmentation -- An Assessment of the Impact of Racially Homogeneous Reference Groups on Strength of Ethnic Affiliation for Black Customers -- Initial Impressions in the Retail Buyer-Seller Dyad -- The Effects of Ethnicity and Income on the Reported Importance of Selected Retail Store Evaluative Criteria -- Promoting to Minorities -- Media Usage and the Buying Behavior of Hispanics -- The Impact of Promotional Offers on the African American Customer -- Uptown Cigarettes -- An Empirical Investigation of the Impact of Viewers’ Race on their Association of Celebrities in Television Advertising -- An Analysis of Frequency Portrayal of Minority Models in Magazine Advertisements -- A Selected Bibliography on Marketing to African Americans and Hispanics Since the Late 1970s -- The Effect of Ethnic Acculturation on Advertising Perceptions -- Segmenting the Asian American Consumer Market -- Marketing Strategies for Asian-Americans -- Three Additional Factors of Native, American Purchase Behavior -- An Examination of the Ethical Dispensation of Health Care in the United States -- Employment Status as a Basis of Segmentation of Female Consumers’ Adaptive Shopping Behavior -- Societal Influences on Schematic Processing in the Service Encounter -- Marketing Credit/Mortgage Services in Under Served Markets -- Business Social Responsibility -- Trends and Strategies in the Marketing of Corporate Image and Identify in a Politically-Conscious South Africa. |
ISBN: | 978-3-319-17386-3 ; 978-3-319-17385-6 |
Other identifiers: | 10.1007/978-3-319-17386-3 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014019838