How mobile augmented reality digitally transforms the retail sector : examining trust in augmented reality apps and online/offline store patronage intention
Year of publication: |
2023
|
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Authors: | Kang, Ju-Young M. ; Kim, Jungkeun ; Lee, Ji Young ; Lin, Shu Hwa |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 27.2023, 1, p. 161-181
|
Subject: | Apps | Augmented reality | Fashion | Novelty | Patronage | Self-determination | Digitalisierung | Digitization | Virtuelle Realität | Virtual reality | Einzelhandel | Retail trade | Mobile Anwendung | Mobile application | Mode |
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