Mobile banking : proposition of an integrated adoption intention framework
Year of publication: |
2010
|
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Authors: | Püschel, Júlio ; Mazzon, José Afonso ; Hernandez, José Mauro C. |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 28.2010, 5, p. 389-409
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Subject: | Electronic Banking | Electronic banking | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Kleinste-Quadrate-Methode | Least squares method | Brasilien | Brazil |
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