Mobile banking services adoption in Pakistan : are there gender differences?
Year of publication: |
2017
|
---|---|
Authors: | Glavee-Geo, Richard ; Shaikh, Aijaz Ahmed ; Karjaluoto, Heikki |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 7, p. 1088-1112
|
Subject: | Pakistan | Developing country | Gender | Technology acceptance model | Theory of planned behavior | Mobile banking adoption | Innovationsakzeptanz | Innovation adoption | Geschlecht | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Entwicklungsländer | Developing countries | Mobile Business | Mobile business | Innovationsdiffusion | Innovation diffusion | Verbrauchereinstellung | Consumer attitudes | Bankgeschäft | Banking services |
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