Mobile marketing : fundamentals and strategy
Kaan Varnali ; Aysegul Toker ; Cengiz Yilmaz
| Year of publication: |
2011 ; 1. ed.
|
|---|---|
| Authors: | Varnali, Kaan ; Toker, Aysegul ; Y÷lmaz, Çengiz |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Kommunikation | Marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 163 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-174302-0 ; 0-07-174302-2 |
| Classification: | Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10008910564