Modeling and analysis of bank customer satisfaction using neural networks approach
Year of publication: |
2015
|
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Authors: | Zeinalizadeh, Nooshin ; Shojaie, Amir Abbas ; Shariatmadari, Mohammad |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 6, p. 717-732
|
Subject: | Artificial neural networks | Back propagation | Factor prioritization | Overall bank customer satisfaction | Neuronale Netze | Neural networks | Kundenzufriedenheit | Customer satisfaction | Bank | Bankgeschäft | Banking services |
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