More advertising worldwide
Ingomar Kloss (ed.). With contributions by I. Abdullah ...
| Year of publication: |
2002
|
|---|---|
| Other Persons: | Kloss, Ingomar (ed.) ; Abdullah, Iskander (contributor) |
| Publisher: |
Berlin : Springer |
| Subject: | Werbung | Advertising | Werbebeschränkung | Advertising regulation | Bulgarien | Bulgaria | China | Griechenland | Greece | Hongkong | Hong Kong | Ungarn | Hungary | Irland | Ireland | Lettland | Latvia | Malaysia | Singapur | Singapore | Südkorea | South Korea | Spanien | Spain | Schweiz | Switzerland | Großbritannien | United Kingdom | Werbewirtschaft | Internationalisierung | Werbemarkt | Internationaler Vergleich |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | X, 344 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Enth. 16 Beitr. Machine generated contents note: Multicultural Management Insights -- Jiirgen Rothlauf -- Advertising in Bulgaria -- Brad Thompson -- Advertising in China -- Stella Lai Man So -- Advertising in Greece -- Betty Tsakarestou -- Internet Advertising in Greece -- George Frigkas -- Advertising in Hong Kong -- Stella Lai Man So -- Advertising in Hungary -- Tamds D Szab6 -- Advertising in Ireland -- Tony Meenaghan -- Advertising in Latvia -- Anda Batraga -- Advertising in Malaysia -- Iskandar Abdullah -- Advertising in Singapore -- May 0 Lwin, Martin Lee -- Advertising in South Korea -- Dae Ryun Chang -- Advertising in Spain -- Cristina Etayo -- Advertising in Switzerland -- Maurizio Vanetti, Ulrich Dimigen, Carlo Mondada -- Advertising in the United Kingdom -- Paul O' Sullivan -- Case Study: Barclaycard International -- Ron Boddy -- The Authors Hbk.: EUR 53.45 |
| ISBN: | 3-540-42994-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001637496