More than a showroom : strategies for winning back online shoppers
Year of publication: |
2016
|
---|---|
Authors: | Bachrach, Daniel G. ; Ogilvie, Jessica ; Rapp, Adam ; Calamusa, Joe, IV. |
Publisher: |
Basingstoke : Palgrave Macmillan |
Subject: | Online-Handel | Online retailing | Einzelhandel | Retail trade | Kundenrückgewinnung | Customer recovery | Kundenbindung | Customer retention | Ausstellungsraum | Online-Shop | Laden | Verbraucherzufriedenheit |
Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
-
More Than a Showroom : Strategies for Winning Back Online Shoppers
Bachrach, Daniel G., (2016)
-
Retail Data Analytics : Personalized Online Shopping, Churn Prevention, and Dynamic Pricing
Ringbeck, Daniel Frederick, (2020)
-
Silva, Graça Miranda, (2016)
- More ...
-
Rapp, Adam, (2015)
-
Sales leadership icons and models : how comic book superheroes would make great sales leaders
Rapp, Adam, (2015)
-
Ogilvie, Jessica, (2017)
- More ...