Motivational profiling of store brand shoppers : differences across quality tiers
Year of publication: |
2015
|
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Authors: | Martos-Partal, Mercedes ; González-Benito, Oscar ; Fustinoni-Venturini, Mariana |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 2, p. 187-200
|
Subject: | Store brand portfolio | Generic and premium store brands | Benefits sought | Motivational profile | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Markenführung | Brand management | Einzelhandel | Retail trade | Markenartikel | Brand |
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