Multi-channel management : an exploratory study of current practices
Year of publication: |
2013
|
---|---|
Authors: | Wakolbinger, Lea M. ; Stummer, Christian |
Published in: |
International journal of services, economics and management. - Genève : Inderscience Enterprises, ISSN 1753-0822, ZDB-ID 2422828-X. - Vol. 5.2013, 1/2, p. 112-124
|
Subject: | Multikanalvertrieb | Multichannel strategy | Wettbewerbsvorteil | Competitive advantage | Bibliometrie | Bibliometrics | Electronic Commerce | E-commerce | Erfolgsfaktor | Success factor | Österreich | Austria |
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