Multichannel strategy : the dominant approach in modern retailing
Year of publication: |
April-June 2016
|
---|---|
Authors: | Stojković, Dragan ; Lovreta, Stipe ; Bogetić, Zoran |
Published in: |
Economic annals. - Beograd, ISSN 0013-3264, ZDB-ID 864282-5. - Vol. 61.2016, 209, p. 105-127
|
Subject: | multichannel strategy | retailing | e-commerce | marketing channels | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Online-Handel | Online retailing |
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