Multidimensional analysis of consumer behaviour on the European digital market
Year of publication: |
2020
|
---|---|
Authors: | Androniceanu, Armenia ; Kinnunen, Jani ; Georgescu, Irina ; Androniceanu, Ane-Mari |
Published in: |
Perspectives on consumer behaviour : theoretical aspects and practical applications. - Cham, Switzerland : Springer, ISBN 978-3-030-47379-2. - 2020, p. 75-95
|
Subject: | E-commerce | Principal component analysis | K-means clustering | Konsumentenverhalten | Consumer behaviour | EU-Staaten | EU countries | Electronic Commerce | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Clusteranalyse | Cluster analysis |
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