My Iranian road trip : comments and reflections on videographic interpretations of Iran's political economy and marketing system
Year of publication: |
2014
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Authors: | Shultz, Clifford J. ; Peterson, Mark ; Zwick, Detlev ; Atik, Deniz |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 1, p. 87-94
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Subject: | Iran | political economy | marketing systems | videography | macromarketing | Wirtschaftspolitik | Economic policy |
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