Nachhaltige Wettbewerbsvorteile in der Net Economy : die Rolle von Handelsintermediären im B-to-B Electronic Commerce
Dominik K. Heger
| Year of publication: |
2003 ; 1. Aufl.
|
|---|---|
| Authors: | Heger, Dominik K. |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Handel | Trade | Wettbewerbsstrategie | Competitive strategy | Ressourcenorientierter Ansatz | Resource-based view | Struktur-Verhalten-Ergebnis- Paradigma | Structure-conduct-performance paradigm | Theorie | Theory | Deutschland | Germany | Business-to-Business-Marketing | Wettbewerbsvorteil |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 206 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | German |
| Thesis: | Zugl.: München, Univ., Diss., 2003 |
| ISBN: | 3-8244-7898-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001769378