Nachhaltigkeits-Marketing-Management : Konzept, Strategien, Beispiele
Christin Emrich
| Year of publication: |
[2015]
|
|---|---|
| Authors: | Emrich, Christin |
| Publisher: |
Berlin : De Gruyter Oldenbourg |
| Subject: | Öko-Marketing | Green marketing | Deutschland | Germany | Corporate Social Responsibility | Nachhaltigkeit | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 539 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverz. S. [479] - 525 |
| ISBN: | 978-3-11-037687-6 ; 978-3-11-037630-2 ; 978-3-11-039870-0 |
| Classification: | Marketing ; Volkswirtschaftliche Ressourcen, Umweltökonomie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011347593