Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Year of publication: |
2023
|
---|---|
Authors: | Yoon, Hye Jin ; Huang, Yan ; Yim, Mark Yi-Cheon |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 2, p. 215-231
|
Subject: | Instagram | Native advertising | Relevance effects | SNS attitude | Twitter | Social Web | Social web | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Werbung | Advertising |
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