Networks : a social marketing tool
Year of publication: |
2013
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Authors: | Barrutia, José M. ; Echebarria, Carmen |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 1/2, p. 324-343
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Subject: | Baskenland | Basque Country | Agenda 21 | Kommunalpolitik | Local policy | Netzwerkökonomik | Network economics | Social Marketing | Social marketing | Strukturgleichungsmodell | Structural equation model | Nachhaltige Entwicklung | Sustainable development |
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