Neurale Korrelate attraktiver "Marken"verpackungen
Year of publication: |
2009
|
---|---|
Authors: | Kenning, Peter ; Stoll, Marco |
Published in: |
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert. - Wiesbaden : Gabler, ISBN 3-8349-1457-6. - 2009, p. 531-551
|
Subject: | Marketing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience |
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