Neurobiologische Erklärungsbeiträge zur Struktur und Dynamik des Markenwissens
Tjark Freundt
| Year of publication: |
2007
|
|---|---|
| Authors: | Freundt, Tjark Christian |
| Publisher: |
Leipzig : HHL Leipzig Graduate School of Management |
| Subject: | Markenimage | Brand image | Markenführung | Brand management | Neuromarketing | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Markenbekanntheit |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | VI, 57 S. graph. Darst. |
|---|---|
| Series: | Arbeitspapier / HHL, Leipzig Graduate School of Management. - Leipzig, ZDB-ID 1383050-8. - Vol. 79 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | German |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013420406