Neuroeconomics and the decision-making process

Bryan Christiansen (PryMarke LLC, USA), Ewa Lechman (Gdansk University of Technology, Poland), editors

"This book presents the latest research on the relationship between neuroscience, economics, and human decision-making including theoretical foundations, real-world applications, and models for implementation, taking a cross-disciplinary approach to neuroeconomic theory and study"--Provided by publisher.

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Year of publication:	[2016]
Other Persons:	Christiansen, Bryan (ed.) ; Lechman, Ewa (ed.)
Publisher:	Hershey, Pennsylvania : IGI Global
Subject:	Entscheidung \| Decision \| Entscheidungstheorie \| Decision theory \| USA \| United States \| Neuroökonomie \| Neuroeconomics \| Wirtschaftliches Verhalten \| Entscheidungsverhalten \| Neuroökonomik

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Extent:	1 Online-Ressource (354 Seiten)
Series:	Advances in psychology, mental health, and behavioral studies (APMHBS) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web The fundamentals of neuroeconomics / Kijpokin Kasemsap -- Neuroeconomics and media economics / Dinçer Atli, Mehmet Yilmazata -- Rational, emotional, and neural foundations of economic preferences / Harish C. Chandan -- Central language hypothesis in the decision-making process / Duygu Buga -- Cooperation as a core component of intercultural competence: a neuroeconomic perspective / Ewa Matuska, Alina Landowska -- Managerial reactions to ambiguous environmental changes: attention, reasoning, and erratic decisions / Wiboon Kittilaksanawong -- Economic decision making, emotion, and prefrontal cortex / Salim Lahmiri -- The role of the mixed strategies and selective inflexibility in the repeated games of business: multiple case study analysis / Rauno Rusko -- Conjoint analysis with fMRI: a novel analytical approach to neuromarketing / Jarmo Heinonen -- Plasticity and memory in the financial markets / Oxana Karnaukhova, Inna Nekrasova -- Objective and subjective aspects of decision-making support at the mesoeconomic level / Anastasia Y. Nikitaeva -- Successfully playing games of tax compliance: government agencies as architects of public choice / Shefali Virkar -- Behavioral stream in Polish accounting: its relation to behavioral finance and the perspectives for neuroaccounting development in Poland / Nelli Artienwicz -- Game theory / William Amone -- Craving vs. compulsion for luxury goods?: trends and patterns of conspicuous consumption behavior in Asian culture / Wan-Nurisma Ayu Wan-Ismail, Norhayati Zakaria, Asmat-Nizam Abdul-Talib Also available in print.
ISBN:	978-1-4666-9990-8 ; 978-1-4666-9989-2 ; 1-4666-9989-2
Other identifiers:	10.4018/978-1-4666-9989-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011728458