New product introductions for low-income consumers in emerging markets
Year of publication: |
2020
|
---|---|
Authors: | Arunachalam, S. ; Bahadir, S. Cem ; Bharadwaj, Sundar G. ; Guesalaga, Rodrigo |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 5, p. 914-940
|
Subject: | Emerging markets | Low-income consumers | Consumer aspirations | New products | Multi-method approach | Qualitative research | Natural language processing | Topic modeling | Multilevel model | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovation | Niedrigeinkommen | Low income |
-
New Product Introductions for Low-Income Consumers in Emerging Markets
S, Arunachalam, (2020)
-
Reverse innovation, frugal innovation, and jugaad
McCausland, Tammy, (2023)
-
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline, (2017)
- More ...
-
New Product Introductions for Low-Income Consumers in Emerging Markets
S, Arunachalam, (2020)
-
Bahadir, S. Cem, (2015)
-
Financial value of brands in mergers and acquisitions : is value in the eye of the beholder?
Bahadir, S. Cem, (2008)
- More ...