New statistical analysis in marketing research with fuzzy data
Year of publication: |
June 2016
|
---|---|
Authors: | Lin, Hsin-Cheng ; Wang, Chen-Song ; Chen, Juei Chao ; Wu, Berlin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 6, p. 2176-2181
|
Subject: | Decision making | Fuzzy statistics | Fuzzy data | Marketing research | Entscheidung | Decision | Marktforschung | Market research | Fuzzy-Set-Theorie | Fuzzy sets | Statistische Methode | Statistical method |
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