No small change : why financial services needs a new kind of marketing
Lucian Camp, Anthony Thomson
| Year of publication: |
2018
|
|---|---|
| Authors: | Camp, Lucian ; Thomson, Anthony |
| Publisher: |
Chichester, West Sussex, United Kingdom : Wiley |
| Subject: | Bankmarketing | Bank marketing | Finanzdienstleistung | Financial services | Finanzmarketing | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiii, 303 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 978-1-119-37803-7 ; 978-1-119-37801-3 ; 978-1-119-37804-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547089