Nouvelles tendances dans les Etudes de Marketing, le comportement du consommateur et les Stratégies de Marque - La mesure de la position concurrentielle.
Year of publication: |
2002
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Authors: | Volpato, Giuseppe ; Stocchetti, Andrea |
Published in: |
Revue française du marketing. - Paris : Bordas-Dunod-Gauthier Villars, ISSN 0035-3051, ZDB-ID 83046x. - 2002, 189-190, p. 67-76
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