Nudging eConsumers : Online Ecolabelling as Part of the Green Internet

This paper discusses the impacts of providing energy efficiency information to online shoppers. It lays out mechanisms by which this may improve appliance purchase and use decisions, raise awareness, improve innovation and align market forces with sustainability objectives. It finds that suitably structured light-touch requirements to provide mandatory information online can preserve and extend the benefits delivered by the Eco-labelling Directive. It also draws implications for broader use of information as a regulatory tool