Omnichannel battle between Amazon and Walmart : is the focus on delivery the best strategy?
Year of publication: |
2021
|
---|---|
Authors: | Jindal, Rupinder P. ; Gauri, Dinesh Kumar ; Li, Wanyu ; Ma, Yu |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 270-280
|
Subject: | Customer segmentation | Delivery | Omnichannel retailing | Retail patronage | Store choice | Einzelhandel | Retail trade | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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