On the effectiveness of gifts to initiate business relations in the circular economy
Alternative title: | Über die Wirksamkeit von Geschenken zur Initierung von Geschäftsbeziehungen in der Kreislaufwirtschaft |
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Year of publication: |
2022
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Authors: | Friederich, Kathrin ; Essl, Andrea |
Published in: |
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB). - Baden-Baden : Nomos, ISSN 0042-059X, ZDB-ID 204030-X. - Vol. 76.2022, 3, p. 315-337
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Subject: | sustainable business | business gifts | gift exchange | field experiment | social preferences | reciprocity | Geschenk | Gifts | Austauschtheorie | Social exchange theory | Kreislaufwirtschaft | Recycling | Experiment | Corporate Social Responsibility | Corporate social responsibility | Feldforschung | Field research | Nachhaltige Entwicklung | Sustainable development |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in deutscher Sprache |
Other identifiers: | 10.5771/0042-059X-2022-3-315 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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