Online Advertising : Defining Relevant Markets

This paper provides an overview of the development of Internet advertising. We offer a broad overview of both online and offline advertising and the economic models that allow one to evaluate competition among advertisers. We focus on the extent to which various types of online advertising compete with each other and with offline advertising. We also ask whether various types of online ads are competitive with each other

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Year of publication:	2014
Authors:	Rubinfeld, Daniel L. ; Ratliff, James D.
Publisher:	[S.l.] : SSRN
Subject:	Online-Marketing \| Internet marketing \| Werbewirkung \| Advertising effects \| Marktabgrenzung \| Market definition

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Extent:	1 Online-Ressource (24 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Journal of Competition Law and Economics, 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 2, 2011 erstellt
Classification:	L86 - Information and Internet Services; Computer Software
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014187546