Online advertising networks and consumer perceptions of privacy
Year of publication: |
2018
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Authors: | Schmeiser, Steven |
Published in: |
Applied economics letters. - Abingdon : Routledge, ISSN 1350-4851, ZDB-ID 1181036-1. - Vol. 25.2018, 11, p. 776-780
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Subject: | Internet advertising | privacy | Online-Marketing | Internet marketing | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Internet | Werbewirkung | Advertising effects | Werbung | Advertising |
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