Online communication in Spanish destination marketing organizations : the view of practitioners
Year of publication: |
July 2017
|
---|---|
Authors: | Fernández-Cavia, José ; Marchiori, Elena ; Tang, CH ; Cantoni, Lorenzo |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 23.2017, 3, p. 264-273
|
Subject: | Destination brand | DMO | mobile application | online communication | social media | web marketing adoption | website | Social Web | Social web | Online-Marketing | Internet marketing | Website | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenführung | Brand management | Spanien | Spain | Kommunikation | Communication | Electronic Commerce | E-commerce | Öffentlichkeitsarbeit | Public relations |
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