Online product presentation : the effect of product coordination and a model's face
Jungmin Yoo; Minjeong Kim
Year of publication: |
2012
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Authors: | Yoo, Jungmin ; Kim, Minjeong |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 25516620. - Vol. 6.2012, 1, p. 59-72
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Saved in:
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