Online relationship marketing
Year of publication: |
2019
|
---|---|
Authors: | Steinhoff, Lena ; Griffith, Denni Arli ; Weaven, Scott ; Kozlenkova, Irina V. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 3, p. 369-393
|
Subject: | Relationship marketing | Relationship selling | Online relationships | E-commerce | Online shopping | Online retailing | Social media | Mobile shopping | Virtual assistants | Beziehungsmarketing | Online-Handel | Social Web | Social web | Electronic Commerce | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Einzelhandel | Retail trade | Internet |
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