Online Retailer Bundling Strategy in a Dual-Channel Supply Chain
Year of publication: |
[2022]
|
---|---|
Authors: | Chen, Ting ; Shan, Feifei ; Yang, Feng ; Xu, Fengmei |
Publisher: |
[S.l.] : SSRN |
Subject: | Lieferkette | Supply chain | Einzelhandel | Retail trade | Leistungsbündel | Bundling strategy | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel |
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