Online reviews generated through product testing: can more favorable reviews be enticed with free products?
Year of publication: |
2021
|
---|---|
Authors: | Garnefeld, Ina ; Krah, Tabea ; Böhm, Eva ; Gremler, Dwayne D. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer US, ISSN 1552-7824. - Vol. 49.2021, 4, p. 703-722
|
Publisher: |
New York, NY : Springer US |
Subject: | Product testing | Online product reviews | Equity theory | Reactance | Multilevel analysis | Experimental study |
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